Latest posts
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Customer Segmentation & Market Intelligence

FinalTicks market-sizing and test-preparation audience analysis, connecting estimated opportunity with product positioning and validation priorities.
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Audience Segmentation, Competitor Analysis & Market White Space

A SaaS growth strategy connecting audience priorities, competitor positioning, regional rollout, campaign governance, and illustrative customer economics.
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Customer Segmentation & Business Recommendations

Futuru persona and product-scope planning translated into testable audience priorities and an evidence-led approach to budget allocation.
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Customer Churn Analysis with Python

A Python customer analytics project exploring feature correlations, category distributions, and preparation for churn modelling.
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Marketing Insights
I help you review what your marketing is doing, identify the questions that matter, and build a practical plan for improvement.