506 purchases
Reported in the visible creative-test campaign row.
CLIENT PROJECT · WELLNESS / CBD · META ADS
A Clearer View of Campaign Performance
A historical CBD-sector campaign reporting case, documenting the results and metric definitions shown in a Meta Ads account.
PERFORMANCE SNAPSHOT
Results in focus.
$46.72 per purchase
Cost per purchase for that same row.
$23,640.13 spend
Spend reported for the creative-test row.
THE CAMPAIGN STORY
Document the result behind each objective.
The supplied account screenshot contains several campaign rows with different reporting objectives. Most visible rows report website purchases, while one records website adds to cart. These are separate actions and are not combined into a single purchase total.
This portfolio entry records the historical reporting shown in the screenshot. Campaign-level purchase counts, cost per purchase, and spend are presented together so each number remains attached to the row it describes. No account-wide revenue, health outcome, or improvement percentage is inferred.
RESULTS & LEARNING
What the report brings into focus.
Keep objectives distinct
Add-to-cart actions and website purchases represent different events.
Keep figures together
A campaign’s result count belongs with its own spend and cost-per-result measure.
Preserve reporting scope
The visible rows are a snapshot, rather than a complete account summary.