93 purchases
Reported in the conversion campaign.
CLIENT PROJECT · BEAUTY / SKINCARE · META ADS
From First Impression to Purchase
A skincare Meta Ads campaign story connecting awareness, traffic, and purchase reporting across three distinct objectives.
PERFORMANCE SNAPSHOT
Results in focus.
£14.82 per purchase
Cost per purchase in that campaign.
9,321 link clicks
Reported in the traffic campaign at £0.24 per link click.
THE CAMPAIGN STORY
Three objectives. Three different signals.
The account view separates awareness, traffic, and conversion campaigns. The awareness campaign reports 35,850 people reached with £70.12 spent. The traffic campaign records 9,321 link clicks, while the conversion campaign records 93 website purchases.
Total spend across the three campaigns is £3,731.75. The conversion campaign accounts for £1,378.27 of that spend; its £14.82 cost per purchase applies to that campaign, rather than to the combined account spend. Reading the objectives separately keeps the commercial story clear.
RESULTS & LEARNING
What the report brings into focus.
Awareness has its own measure
Reach describes exposure; it is not a purchase count.
Traffic is the next signal
Link clicks describe visits driven by the traffic objective.
Purchases complete the view
The conversion campaign links purchase events with its own acquisition cost.