5,414 accounts reached
Reach from December 31 to January 29.
CLIENT PROJECT · INSTAGRAM
A Content Mix With Measurable Reach
Social media management, documented through Instagram performance reporting.
PERFORMANCE SNAPSHOT
The numbers behind the content.
27,874 impressions
Impressions shown in the dashboard.
2,954 non-followers
Non-follower accounts reached.
THE CONTENT STORY
See beyond a single headline number.
This social media management case uses the reach report to show how content formats contributed to visibility. The account reached 5,414 accounts: 2,460 followers and 2,954 non-followers. The report also records 27,874 impressions, up 43%.
The screenshot attributes 13.4% of reach to ads, so this is not labelled as entirely organic performance. Its content-format view includes posts, Reels, stories, and videos; those format counts are not summed as unique people.
RESULTS & LEARNING
Three signals worth keeping distinct.
Use the right measure
Views, reach, and engagement describe different forms of audience activity.
Keep the reporting window
Results belong to the period and comparison shown in the supplied report.
Connect content with response
Read the performance measures together to understand how people experienced the content.