130 → 6,633 reached
Before and after snapshots supplied for this project.
CLIENT PROJECT · INSTAGRAM
A Small Starting Point. A Clearer Presence.
Social media management, documented through Instagram performance reporting.
PERFORMANCE SNAPSHOT
The numbers behind the content.
14 → 123 engaged
Accounts engaged in the two snapshots.
53 → 85 followers
Total follower counts shown.
BEFORE & AFTER
Two snapshots. A visible change.
Before
After
THE CONTENT STORY
See beyond a single headline number.
The before snapshot records 130 accounts reached, 14 accounts engaged, 53 total followers, and four posts. The after snapshot records 6,633 accounts reached, 123 accounts engaged, 85 total followers, and 14 posts.
The platform’s after view displays +3,489% reach and +229% engagement against its own comparison period. Those percentages are not recalculated or described as changes from the supplied before snapshot, because the screenshot date windows and comparison baselines differ.
RESULTS & LEARNING
Three signals worth keeping distinct.
Use the right measure
Views, reach, and engagement describe different forms of audience activity.
Keep the reporting window
Results belong to the period and comparison shown in the supplied report.
Connect content with response
Read the performance measures together to understand how people experienced the content.