AED 1,500
Assumed average booking value
TIMELY MOVERS · PAID ACQUISITION
Meta Ads and Google Ads brought moving enquiries into one acquisition story: qualified demand, booking follow-up, and a clearer view of customer economics.
Home Services · Meta Ads + Google Ads · UAE
Client-supplied performance figures. Lifetime value and contribution figures below are illustrative modelling, not realised revenue or profit.
HEADLINE RESULTS
| Metric | Meta Ads | Google Ads |
|---|---|---|
| Ad spend | AED 3,000 | AED 2,007 |
| Qualified leads reported | 180 | 11* |
| Customer / conversion outcome | 43 converted customers | 11 tracked conversions* |
| Acquisition cost | AED 69.77 per customer | AED 182.45 per tracked conversion* |
| Modelled customer LTV | AED 1,350 | AED 1,350 |
| Modelled LTV:CAC | 19.4:1 | 7.4:1* |
*The supplied Google summary lists 11 qualified leads and 11 tracked conversions. These are not treated as independently verified customer bookings. Google customer economics assume all 11 conversions became customers; CRM reconciliation is needed to confirm this. AED 2,007 ÷ 11 = AED 182.45, rounded to two decimals. No campaign reporting period was supplied.
ILLUSTRATIVE LTV MODEL
Customer value was modelled using an average booking value of AED 1,500, a 45% contribution margin, and two bookings per customer.
Assumed average booking value
Assumed contribution margin
Assumed average customer frequency
AED 1,500 × 45% × 2 = AED 1,350 LTV
This is an undiscounted contribution-based LTV scenario. Repeat bookings and margin are assumptions to validate through CRM and finance data.
CHANNEL PERFORMANCE
43 converted customers from 180 qualified leads, with a 23.9% qualified-lead conversion rate.
Meta delivered the larger reported customer volume at a lower advertising cost per acquisition.
11 tracked conversions from AED 2,007 in spend, capturing people searching for moving services.
Customer-based totals assume all 11 tracked conversions became customers.
Contribution after advertising is modelled contribution less ad spend; it is not net profit and does not include other overheads or acquisition costs.
GROWTH CONCLUSION
Meta supplied efficient reported customer acquisition, while Google contributed search-led demand. Under the illustrative LTV assumptions, both channels exceed the case study’s 3:1 planning reference.
Refine qualification so enquiry volume translates into suitable moving jobs.
Track enquiries through quotes, confirmed bookings, and completed moves.
Reconcile actual contribution margins and repeat bookings before scaling on modelled LTV.
Repeat-booking economics show the potential value of retention. The next phase is to verify that value with customer-level booking and finance data.