Recognisable themes
Everyday situations structure the content.
CLIENT PROJECT · The Lice Removal
Make a Sensitive Service Easier to Understand
A healthcare-service social grid built around recognisable everyday concerns, consistent branding, and clear contact prompts.
THE BRIEF
A clear purpose behind the work.
Communicate a sensitive personal-care service through accessible, visually consistent content.
Consistent identity
Colour, type hierarchy, and contact treatments repeat across posts.
Mixed formats
Video thumbnails complement static educational creatives.
THE APPROACH
Connect the message with the presentation.
The Lice Removal grid uses a purple-and-green identity across static posts and video thumbnails. Family, school, personal confidence, and everyday hair-care concerns provide recurring content themes.
Short headlines, supporting images, and repeated contact treatments make the posts read as one brand system. This case focuses on the communication and visual work shown, without claiming medical effectiveness, bookings, or treatment outcomes.
FULL PROJECT VIEW
Explore the content grid.
RESULTS & LEARNING
What the work demonstrates.
Recognisable themes
Everyday situations structure the content.
Consistent identity
Colour, type hierarchy, and contact treatments repeat across posts.
Mixed formats
Video thumbnails complement static educational creatives.