38,088 views
Channel views in the last 28 days.
CLIENT PROJECT · YOUTUBE
More Than Views: Time Well Spent
Social media management, documented through YouTube performance reporting.
PERFORMANCE SNAPSHOT
The numbers behind the content.
809.1 watch hours
Watch time reported by YouTube.
+142 subscribers
Net subscriber change shown in the dashboard.
THE CONTENT STORY
Attention, viewing time, and audience response.
This social media management project is documented through a YouTube channel dashboard. It records 38,088 views in the displayed 28-day period, alongside 809.1 watch hours and 142 additional subscribers.
YouTube labels views as 7.6K more than usual, while watch time and subscribers are about the same as usual. The results describe the channel, rather than a single video, and keep attention, viewing time, and subscriber activity separate.
RESULTS & LEARNING
Three signals worth keeping distinct.
Use the right measure
Views, reach, and engagement describe different forms of audience activity.
Keep the reporting window
Results belong to the period and comparison shown in the supplied report.
Connect content with response
Read the performance measures together to understand how people experienced the content.