161 purchases
Total purchases reported in the account.
CLIENT PROJECT · BEAUTY / SKINCARE · META ADS
Make Every Ad Pound Work Harder
A beauty and skincare Meta Ads performance review, connecting campaign spend with purchase activity and attributed value.
PERFORMANCE SNAPSHOT
Results in focus.
£14,483.85 spend
Total ad spend in the displayed period.
1.99 purchase ROAS
Average return reported by Meta Ads.
THE CAMPAIGN STORY
Connect the spend with the purchase.
The report covers 1–31 July 2024 and includes lookalike, prospecting, and engagement-retargeting campaign rows. Across the account, it records 8,511,162 impressions and 181,840 clicks, alongside 161 purchases.
Meta Ads reports £28,890.22 in purchase conversion value and £89.96 cost per purchase. Reviewing these measures together provides a clearer commercial view than reach or clicks alone. Conversion value and ROAS remain platform-attributed measures, rather than net profit.
RESULTS & LEARNING
What the report brings into focus.
Visibility at scale
The account recorded more than 8.5 million impressions during the displayed period.
Move beyond clicks
Purchase totals connect campaign response with the account’s tracked purchase events.
Measure the trade-off
Spend, cost per purchase, and ROAS need to be read together when assessing efficiency.