292 purchases
Reported across three campaigns.
CLIENT PROJECT · FASHION / E-COMMERCE · META ADS
From Attention to Purchase
A fashion e-commerce performance story connecting Meta Ads campaign audiences with purchase activity and reported return on ad spend.
PERFORMANCE SNAPSHOT
Results in focus.
18.69 purchase ROAS
Average shown in the Meta Ads report.
$1,343,859.58
Platform-reported purchase conversion value.
THE CAMPAIGN STORY
See what sits behind the return.
The report brings retargeting, lookalike, and interest campaign activity into one view. Together, the three campaigns recorded 484 initiated checkouts and 292 purchases, with a reported cost per purchase of $246.28.
Retargeting recorded 169 purchases and 38.07 purchase ROAS; the lookalike and interest rows recorded 24 and 99 purchases respectively. These figures describe the results attributed in Meta Ads, rather than net profit or a verified incremental sales lift.
RESULTS & LEARNING
What the report brings into focus.
Retargeting contributed
The retargeting row recorded the highest purchase count and ROAS among the three shown.
Compare audiences
Lookalike and interest audiences show different purchase volumes and costs.
Keep returns in context
ROAS and conversion value are reported platform metrics; profitability also depends on business costs.