CLIENT PROJECT · HOME SERVICES · GOOGLE ADS

More conversions.
Lower cost per action.

Home services campaign performance that connects greater traffic and conversion activity with a lower reported cost per conversion.

Niche: Home ServicesService: Google AdsTool: Google Ads
Home Services Google Ads dashboard showing clicks, conversions and cost per conversion
Google Ads campaign performance and comparison.

PERFORMANCE SNAPSHOT

Growth with efficiency in view.

25.2K clicks

Up 8.17K against the comparison shown in the account.

2.21K conversions

Up 1.24K reported conversion actions.

$6.96 per conversion

Down $0.30 against the displayed comparison.

THE CAMPAIGN STORY

Make each visit count.

For a home services business, attracting attention is one part of acquisition. The next is understanding whether that attention leads to measurable action. This Google Ads performance view brings clicks, conversions, and cost per conversion together.

The report shows higher click and conversion totals alongside a lower cost per conversion. It also records 111K in conversion value, up 39.6K in the displayed comparison. Conversion value reflects the values configured in the ad account; the figures are shown as platform reporting, without treating them as confirmed revenue or completed jobs.

RESULTS & LEARNING

Three signals moving together.

01

More traffic

The account recorded 25.2K clicks, with an increase of 8.17K.

02

More tracked action

Reported conversions reached 2.21K, an increase of 1.24K.

03

Lower unit cost

Cost per conversion decreased by $0.30 to $6.96.

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