The challenge
The client wants a more modern, well-designed website that makes its products, expertise, and next steps easier to understand.
CLIENT PROJECT · WEBSITE REVAMP
From catalogue to a modern customer journey.
A modern, clearer website experience for a tents and shade structures brand.
THE CLIENT BRIEF
A stronger digital first impression.
My scope
Website revamping in WordPress, interface and user-experience design in Figma, and front-end implementation with a focus on responsive behavior.
The goal
Build a clearer enquiry journey and a faster, more usable experience across desktop and mobile, with optimization assessed during implementation.
DESIGN & DEVELOPMENT APPROACH
From a busy catalogue to a clearer journey.
The revamp starts with the way visitors explore tents, shades, and related solutions. The planned Figma work will establish a stronger visual hierarchy, clearer navigation, consistent page layouts, and more prominent enquiry actions. Product information and project imagery will guide the experience, with layouts considered for both desktop and mobile.
The front-end and WordPress work will translate that direction into a maintainable website. The optimization scope includes responsive image handling, leaner page structure, and checks on loading behavior and interaction quality. The aim is a modern website that looks considered and works smoothly, rather than visual changes alone.
PROJECT PRIORITIES
What success will be measured against.
01
Clearer discovery
Help visitors identify the right solution and understand its value without unnecessary searching.
02
Consistent experience
Bring Figma layouts and the WordPress implementation together across screen sizes.
03
Measured optimization
Review speed and usability before and after implementation. Outcome metrics will be added after validation.
Status: project in progress. The screenshot is a reference; completed redesign results are not presented here.
LET’S WORK TOGETHER
Your next big move starts here.
Tell me about your goals, and we’ll find a clear way forward.